One Year Later

Collected musings on running a metal club

The Internet is Not Real

The Black Metal Book Club exists in a few places online. We use Instagram for promotion, and Discord for discussion. Obviously Substack is in play as well. Meetup is what got us started, but my attention there has dwindled. We even have a website. However, none of these elements are what I'd consider the club itself. The club occurs every time we meet in-person. For that reason, I've started denoting our online followers as passive members and our attendees as active. Our subscribers here on Substack are more than appreciated, but I would consider them passive members.

The whole of followers, channel members, and subscribers are still valuable insofar as they are aware of the group and nonetheless help evangelize to potential active members, but at the end of the day we aren't advertisers (or influencers, as our namby-pamby verbiage of today calls them). We are musicians, collectors, enthusiasts, and writers. That requires that we actually get together and do s…